What’s in a Name?

by Joi on December 10, 2005

I recently read a book by an author I’d never heard of. I’d never heard of the book before, either. But I saw it, put it in the cart, bought it, brought it home and put life on hold while I read the first chapter.

What would make a reasonably sane person scarf up an obscure book? It was all because of the author of the foreword! A name I respected had put his “seal of approval” on this work of literature and that was enough for me.

Realizing that there would be thousands of people who’d share my train of thoughts (perfectly frightening), the publishers even put this known author’s name on the front cover, right underneath the new author.

It’s a pretty amazing thing to bring that much respect to your name. To do your job and live your life in such a way that people see your name and associate it with quality? Absolutely priceless.

It just stood out to me as something worth thinking about. Each and every one of us has a reputation attached to our name. People see our name and immediately paint a mental picture of our character. Generally, for better or worse, this picture is based upon what we’ve done most recently - so, if your present or your past cast a shadow across your name, don’t despair. Just don’t carry the shadow with you into the future.

Like I said, it’s just something to think about.

Make each moment count double,
~Joi

On a side note, the book was good but the foreword was better.

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